A domain name is your website’s location on the internet. It translates the digits that make up your IP address into something catchy that people can remember. Domain names are bought through Domain Name Registrars, companies that manage the reservation of domain names and point them to your website.
One way to rank higher on Google search is to own domain names that contain descriptive keywords of your products and services. It will increase your profit and authority because your ideal customers can easily find you on top of Google search.
Why You Need to Own Descriptive Domain Names
You will own your market space. Marketing rule #1 is to own your target market space. Knowing your audience can take you from being just another face in the crowd to being the most interesting person in the room. Make sure that your domain name will have a lasting impact on your target market that every time they think of the product or service you offer, they will think of you.
Build brand value—dollar value.
Rather like buying property, a domain name is an investment. A domain name increases in value over time. If you consider that a domain is an online shop front, it makes sense to invest in the best “location” that you can afford, and when you come to sell the property or the business, you reap the benefit.
Keywords, keywords, keywords. If your client finds your domain name to be targeting their exact ideal customers, then you hit the jackpot.
Buying a descriptive domain name is also the only option left to still obtain a truly valuable business name as all the marketable and generic names in the dictionary have already been registered a long time ago.
You will boost your Search Engine Optimization.
Google gives more weight to domain names that contain the keyword that your customer is searching for. The more keyword-rich your domain name is, the more likely it is that you’ll rank high in the search results.
For example, your business is called “Digital Marketing Services”. If you sell digital marketing services and your customer types those keywords into Google, your company will rank higher if you own the domain name digitalmarketingservices.com and that domain name points to a page where you feature these services.