“2 seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half second.” Maile Ohye, from Google.

People like fast sites in 2023.

And so does Google. In fact, Google likes blistering fast sites so much it is preparing to move to what it is calling a ‘mobile first’ index in 2018.

All of us are told by Google that one of the most important ranking factor is the speed of your site. Now that Google is determined to focus on ranking sites based on their mobile and website speed experience, this is the perfect time for your business to REALLY focus on delivering the fastest DESKTOP and MOBILE friendly experience you can achieve.

Because if you DO NOT, your competition will rank above you, in time.

My Website is Slow. What Now?

So, you checked out imonru’s website audit and the results were less than desirable. Your site speed score on was a 31. What now? Well, unfortunately, most of the work necessary to speed up your website requires the knowledge of a website programmer. If you have a web development company you’ve worked with before, get in touch and tell them about the results you’ve seen on these websites. However, they may not have enough knowledge on how to speed up your website because they were not able to provide you this service — which brings us to option number 2, get a consultation with website speed management experts like imonru’s website audit.

Site speed is very important to users. So much so that studies have shown that 40% of users will abandon a website if it takes more than three seconds to load. For many business owners, it’s very difficult to determine whether your website is loading quickly. First of all, how do we determine how long it takes our website to load? Once we know the time, how does our load time stack up against other websites? Well, you can actually get a $500 worth of WEBSITE AUDIT REPORT for FREE through to determine the speed of your website!

Oh, and if you’re one of those people who scored straight A’s, 99% and excellent on every test, then relax. Your website is a streamlined, well-oiled machine.

Share Your Thoughts

What do you think? How patient are you when you visit a website? Have you had issues with your own website loading slowly or seen the benefits of speeding up a site? We’d love to hear your thoughts, please e-mail us.

“If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.”


A fast site is a good user experience (UX), and a satisfying UX leads to higher conversions, and now that Google is pushing so hard in this direction, it is time for those invested in SEO to take action.

“How fast your website loads is critical but often a completely ignored element in any online business and that includes search marketing and search engine optimization. And that includes page load times on mobile devices: The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Yet 53% of visits are abandoned if a mobile site takes longer than three seconds to load. That’s a big problem.” — Google.

Very slow sites are a bad user experience – and Google is all about good UX these days.