The Importance Of SEO In A Company
One of the most frequently asked questions here at I’m-On-R-u is, “Is SEO dead?” Whenever we read or hear this, we cannot stop ourselves from taking a deep inhale and exhale, 10x. The answer? NO. SEO IS NOT DEAD — in fact, it is thriving.
But then again, what is SEO? And what is the importance of SEO for a business?
SEO is the most cost-effective method of generating sustainable traffic to your website. It is completely free and lasts for the long-term. SEO is no easy task and is considered to be a long-term business strategy, however once done right, it can have a lasting impact on your website traffic and business bottom-line.
Every day, millions of potential customers utilize search engines to find products and services, and will only click links on the first page of search engine results.
Business Visibility and Branding
Online marketing, advertising, and shopping are just some the greatest and biggest hits today in the internet marketing industry. This means that billions of people search for different product and services online and most of the time, they are too tired to scroll down or even go to page 2 of Google. So most likely, they are to click and buy from the first shop that ranks number one.
People have their ultimate trust in Google. Which may be good for or bad for you. Good, if you rank one of the highest in their search list, and bad if you don’t. What does this mean for your business? It means that if you can actually show up in the top search, then you are gaining not just potential customers, but also their trust. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you much more.
SEO Brings Business Credibility
If you rank number one, then you are credible. As simple as that. Why? Because people trust Google’s relevancy. Searchers may not realize it, but high-ranked businesses/websites make you more credible in their eyes. This means that you’ve got another customer on the hook.
SEO Provides Your Business Free Traffic
Traffic may not bring you money, but conversion will. First of all, why would people search for specific products or services if they don’t need it or not interested in it? Most likely, they are — and that means money for your business
SEO Has The Best ROI In Terms Of Advertising
With SEO, you don’t have to interrupt someone’s happy time. You don’t have to cut their TV watching, appear and take most of the space on that newspaper that they are reading, or cut in while they are listening to their favorite radio station. You will only come up when they look specifically for the products or services that your business offers. You don’t have to convince them through cold calling that they have to buy your product, all you have to do is prove to them that you are the right business to purchase from. In other words, if your business has a good SEO, half the battle is won before it even starts.
Do you still think SEO will be dead if it is so important for business? We hope not.
Have we cleared up why SEO is important for businesses? Does your business have an SEO strategy? Is it bringing you more eyeballs on your website and clients buying your products/services? Do you know if it is working for you and bringing you more clients? Contact us (972) 891-3032 and we will send you a FREE brief personal SEO/website audit.